Rory Sutherland: Sweat the small stuff
What do lentils have to do with eradicating world poverty? Rory Sutherland has his opinion on this, problem solving in general, and decision making in notoriously bureaucratic organizations including state governments and the United Nations.
“It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.”
Once you have a very, very large budget, you actually look for expensive things to spend it on. - Rory Sutherland